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DESIGN THINKING / PROTOTYPING
DESIGN SPRINTS, WORKSHOPS & CONSULTANCY
HELPING YOU DESIGN LEADERS
Design thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing.
In employing design thinking, we pull together what’s desirable from a human point of view with what is technologically feasible and economically viable
It helps you or your team surface the unmet needs of the people you are creating for.
It reduces the risk associated with launching new ideas.
It generates solutions that are revolutionary, not just incremental.
It helps organizations learn faster.
The design sprint is a five-day application of the design thinking mindset for answering critical business questions through design, prototyping and testing ideas with users and customers. The sprint gives you a superpower; you can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.
It is a key element of creative business strategy, applied innovation, behaviour science, and design thinking, packaged into a battle-tested process that any team can use. Working together in a sprint, you can shortcut the endless debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype.
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