Design thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. 

In employing design thinking, we pull together what’s desirable from a human point of view with what is technologically feasible and economically viable

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• It helps you or your team surface the unmet needs of the people you are creating for.

• It reduces the risk associated with launching new ideas.

• It generates solutions that are revolutionary, not just incremental.  

• It helps organizations learn faster.

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The design sprint is a five-day application of the design thinking mindset for answering critical business questions through design, prototyping and testing ideas with users and customers. The sprint gives you a superpower; you can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

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It is a key element of creative business strategy, applied innovation, behaviour science, and design thinking, packaged into a battle-tested process that any team can use. Working together in a sprint, you can shortcut the endless debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype.

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